We have always had a special affinity for innovation, so it was a pleasure for us to create the comprehensive marketing strategy for our partners and friends at Wienerberger. We successfully introduced their new evolutionary system, Porotherm Profi Dryfix Extra, to the market. Thanks to this system, we achieve high-precision masonry, exceptional durability, faster construction, and easy handling, requiring fewer tools and producing zero site waste.

For the campaign, we utilized an innovative visual identity and an intriguing slogan. We combined a comprehensive digital campaign across social media and YouTube, supplemented by PR articles in leading news websites.